ABOUT THE PWS TEAM
W E H A V E F U N
Weddings and Events are just FUN. We definitely bring the sprinkles and add them to the top of everything we do. We are always smiling and laughing with our couples, vendors, and guests. It's about the joy and the people - we just absolutely love every single moment!
W E F U C K I N G C A R E
LIKE A LOT. You can for sure know that we don't half ass anything - especially on the day. PWS is about making sure you feel supported, safe, and loved. That your opinion matters. That you matter.
W E A R E P R E S E N T A F
PWS was established (officially LLC) in January 2017! We have been kicking ass and taking names since. We enjoy not only creating amazing memories for our clients, but also building up, educating, and empowering other businesses. We are starting to see that impact show up in our local industry here. We hope to continue to teach and uplift others to keep learning and doing better with us -
HEY! I'M ERIN
OWNER + PLANNER + "HBIC"
SHE / HER + A SPRINKLE OF THEY
I'm totally in love with sharing super intimate and emotional experiences with people - which is why I ended up in weddings and events. I grew up in Richmond, VA with a very artistic family and ended up graduating with a BFA in Theatre Stage Management from Virginia Commonwealth University (VCU). I’ve lived and worked in some really cool places like Washington DC, and Tucson AZ.
I found myself in the wedding and event industry while in Tucson AZ working with an amazing floral artist who specialized in weddings and events. She taught me how to transform my theatre production skills into wedding / event planning and design.
With my theatre production background, I have a different approach to planning that is a bit more collaborative and untraditional. I totally support ditching things that aren’t important to you while giving you permission to try out new traditions.
As we get closer to 10 years in business, I'm extremely proud of the work we do - I freaking love my job. I get to work with *rad* people, collaborate with brilliant vendors, and mentor some amazing budding businesses! They are the reason why I do what I do.
When I'm not planning... I am drinking coffee, making art, planning my next tattoo, renovating my 100 year old house, and cuddling honey + my dogs!
HEY! I'M AMBER
KICKASS SASSY PANTS *LEAD* PLANNER
SHE / HER / HERS
I am a Northerner, through and through, I lived in Vermont for most of my life and I wicked loved it. I found myself in WNC in October 2019 after seeking mountain life, with younger vibes, great alcohol, foodie central and ultimately, less winter.
I have worn many hats in my life, I am currently a ER Veterinary Technician on top of being a wedding makeup artist. I have been in the wedding industry for 8 years and love every fucking second of it. The emotions and utter joy a wedding day brings to everyone involved is unmatched and being trusted by your side through these moments brings me so much joy.
Currently I am in a ‘following my passions’ era, which lead me to the incredible PWS team. After dipping my toes into a few events as an assistant in 2023, I am ready to dive (or be pushed) into the deep end of wedding planning. Hoping to find all the rainbow sprinkles at the bottom!
Something you’ll learn about me rather quickly, I do not sit still well and I run off of Iced Americanos. I do waayyyy too much at all times and I never half-ass any of it. When I am not working, you will find me in the air. As a competitive pole dancer, aerial silks artist, rock climber and crossfitter. You could say I'm kinda a badass bitch. After these long days, my dog Dozer benefits from intense snuggle sessions that ultimately leads to sleeping on the couch until it’s time for bed. We call it a napetizer.
CHECK OUT HER BUSINESS:
HEY! I'M CYNTHIA
COORDINATOR + PLANNER
SHE / HER / HERS
I’m a detail-chaser, space-curator, and huge fan of doing things your way. I joined the PWS crew because creating experiences where people feel safe, seen, and fully themselves is the kind of magic I want to cultivate more of while I’m on this planet.
When folks ask how I ended up in Asheville, I share that after getting married on 12.11.21 (please clock the palindrome), we ran from the corn and soybean fields of central IL to the breathtaking mountains of WNC. We haven’t looked back since, except for the occasional 10 hr drive to visit family and catch some mind-blowing midwest sunsets.
My first glimpse into the world of weddings came through floral design, crafting bouquets and boutonnieres during my college days. After studying Global Economics & International Development, my path has led me through nonprofits, fostering cross-cultural exchange programs and bolstering social justice advocacy. Over the years, I’ve organized conferences, workshops, and community events, and somewhere along the way I realized that planning weddings and intentional gatherings brings me real joy.
I care deeply about the small, meaningful details that make your celebration feel like you. Whether you’re leaning into traditions or doing something totally new, I’m here to say “Hell Yeah!” in support of your vision and will be super ecstatic to help it come to life with ease.
When I’m not in event mode, you’ll probably find me on an international flight. I love meeting new people over a good cup of coffee and trying food I can’t pronounce yet. I spend my downtime making art, facilitating a bookclub, rearranging my living space as if I’m an interior designer, and trying to stay grounded through meditation. Lately, I’ve been learning to throw pottery at a local studio that features the work of over 50 WNC artists.
HEY! I'M SIERRA
OPERATIONS BADDIE
SHE / HER / HERS
I love helping people embrace the intimate moments & find joy in the stressful ones! While I’m comfortable in many roles, my fave is getting to be a kick-ass sidekick for my kick-ass couples!
I grew up in a teeny-tiny town in Georgia & completed my Bachelor of Music Therapy degree at Georgia College & State University (with a focus in hospice & bereavement). I soon found myself in Asheville & after some big life changes, I met my soulmate & now-husband! After hiring Erin as MY wedding planner & loving every second of it, we found that we make a great team. The rest is history!
My background in hospice & bereavement music therapy might seem like a weird fit for an event planner, but it’s really given me a unique approach to how I work with people. I love supporting & guiding people as they explore themselves and find joy in usually stressful experiences. For weddings, this means helping balance the planning bits & creating a celebration that reflects you both. That way, you can focus on what’s really important--your relationship & future together!
When I’m not planning, you can find me snuggling my mini-dachshund (Thunder), drinking too much coffee, and trying to get ink off my hands from hand-lettering!
CHECK OUT HER BUSINESS:
